White LabelTurnkey
- Products
- Sportsbook, PAM, CRM & Bonusing, Payments, Risk & Trading
- Licences
- MGA, ONJN, UKGC, AGCO
Amelco
White LabelModular / APIAggregator
Amelco delivers white‑label, modular/API and aggregator platforms for casino, sportsbook and iGaming products, licensed by the UK Gambling Commission. It offers over 100,000 titles, multi‑currency support, API integration, 24/7 support, anti‑money laundering and player verification, and partners with Mindway AI, beBettor, Xtremepush and Sporting Risk.
Key facts
Checked 18 Sep 2026
Delivery model
White Label, Modular / API, Aggregator
Product category
Casino Platform, Sportsbook, PAM, Game Aggregation, Risk & Trading, Lottery
Founded
Not disclosed
Unknown
Headquarters
London, United Kingdom
Licences
UKGC
Pricing model
On request
Unknown
Highlights
- Licensed in United Kingdom
- Live in 4 named markets
Licenses & regulated jurisdictions
UKGC
United Kingdom
Markets covered
North AmericaEuropeAfricaAsia
Certifications
UnknownNot disclosed.
Pricing
Contact the supplier to get prices.
Integration & product details
- Integration method
- API
- Game portfolio
- 100,000+ titles
- Currency & crypto support
- Multi-Currency Support
- Support model Third-party source
- 24/7 support
- Key integration partners Third-party source
-
- Mindway AI
- beBettor
- Xtremepush
- Sporting Risk
- Built-in compliance tools
-
- anti-money laundering
- player verification
- Recent news & activity Third-party source
-
- Mindway AI Confirms Partnership with Amelco
- Amelco partners with beBettor to enhance player segmentation
- Xtremepush expands reach in US market through Amelco agreement
- Sporting Risk partners with Amelco to boost player props
What we found
Amelco built William Hill's first betting platform in 2007 and still runs on that lineage. Eighteen years later the company describes a global network of tier-one clients, and the technology reflects where it came from: this is exchange and trading engineering, not a casino vendor that added sport.
The partnership list is the most revealing thing here, because Amelco keeps naming specialists instead of building everything itself. Mindway AI brings machine learning that spots problem gambling from play patterns. beBettor handles player segmentation and affordability. Sporting Risk feeds player-prop pricing. Xtremepush covers messaging, and that deal specifically extended Amelco's reach in the United States. Buying Amelco means buying a platform assembled from best-in-class parts, with the integration work already done — and it also means your stack inherits four other vendors' roadmaps.
The product spread runs wide for a company known for sport: casino platform, sportsbook, player account management, aggregation, risk and trading, and lottery, with more than 100,000 titles available and multi-currency support. Delivery comes white label, modular over API, or as aggregation, so an operator can take the trading engine alone or the whole platform.
Amelco UK Limited is licensed by the Gambling Commission, though this card carries no account number — ask for it and check the public register yourself before you shortlist. Engineering sits in London, Warsaw and Pécs; markets covered are North America, Europe, Africa and Asia, and the American work is recent enough to be worth a specific question about which states are cleared.
Neither certifications nor pricing appear anywhere. For a supplier whose core value is a trading engine, ask what independent testing it has been through and whether you are paying a platform fee, a revenue share, or a margin on the trading itself.
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